Create your own marketing plan and identify your KEY revenue generating initiatives.
In just two days . . . you can guarantee your business a constant stream of NEW customers in this dynamic, hands on, high powered marketing workshop!
Brief Overview of This Training
This dynamic marketing training is a dynamic 2 day workshop that will take you step by step through the creation of your own comprehensive marketing plan and help you set up your optimum lead generation methods.
When this training is over, you'll have much more than a plan. You'll actually have CREATED your marketing materials in the training itself.
You'll write language, choose and set up your best lead generation systems, create your continuity program, construct your offers and much more.
Day One - Your Marketing Foundation
This training begins by teaching you something that few marketing trainings ever teach - how to actually think like a marketer. Once you know how to do that, you'll learn the fundamentals of strategic marketing itself.
Next you'll identify your specific target markets and shape your own unique competitive advantage.
Finally, you'll actually write offers to your markets and apply tested and proven copy writing techniques for making your products and services irresistible.
Day Two - Generating customers
The second day will introduce you to the finest marketing techniques available for getting and keeping customers.
17 Front-end lead generation techniques and back-end revenue producing methods are covered in detail. Most importantly, you'll learn how to identify which marketing methods will work best for you and your business.
A complete marketing plan workbook is included in this seminar which you will fill in and complete as we progress through the training.
You will come away from this training with an uncommon understanding of marketing and the most effective methods for marketing being used today.
You'll have a complete marketing plan that you've built yourself, including a step by step set of actions for you to take, so you know exactly what to do in the weeks and months after this seminar.
 "I got $40,000 in increased sales just in the first month from using one of the up sell strategies you showed me.
I also added $250,000 to my business revenues.
And this summer my wife and I are going to France, to hang out with the Tour De France cyclists . . . so I think that qualifies for the life style piece as well.
That's why I've come back for 12 more sessions!"
Dr. Chris Pellow
Pellow Family Chiropractic
Maximizedlivingdrpellow.com
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Who Should Attend This Training
This training is ideal for anyone who wants to learn about marketing, improve their existing marketing and market existing products and services more effectively.
Anyone who wants to market their products and/or services more strategically in the economic recession will benefit tremendously from this training. It is an ideal opportunity to create a recession-busting-marketing-strategy for your business.
New business owners can use this seminar to create the entire set of marketing initiatives they'll use to launch their business and learn how to market their business strategically given the nature of their industry, their competitors and their own strengths and weaknesses.
Existing business owners can use this training to get re-motivated and inspired to market their business, rebuild and renew their existing marketing plan, and take their existing marketing and strategy to an entirely new level of effectiveness.
The Curriculum and Time Line
Day 1 - Your Marketing Foundation
9:30am - 10:00am - Check in
Acquire The Marketer's Mind Set
10:00am - 11:00AM
The single greatest gift of this training may be 'The Marketer's Mind Set". It's a specific set of points of view, assumptions and criteria that will empower you to think like an expert marketer.
An asset in and of itself, this mind-set includes the attitudes, habits and beliefs of world class marketers.
The Basics of Competitive Strategic Marketing
11:15am - 12:15am
This module will teach you the core principles of competitive strategy with special insights and applications for applying strategic concepts to the internet and the current economic recession.
You'll learn
 The only 3 ways a business can complete in any industry
What makes an industry desirable and undesirable
The best strategy for competing and winning in your industry
The 5 strategic influences you must know about and handle
How to do a S.W.O.T* analysis and why it's so important
CSF's* and how to use them
The value chain and how to sustain a competitive advantage
* S.W.O.T stands for Strengths, Weaknesses, Opportunities and Threats.
* CSF's are the Critical Success Factors that ensure positive cash flow and profit for your company - in your industry.
Your Strategic Competitive Advantage
12:30am - 1:30pm
Jack Welch, the former CEO of GE, said it best when he said "Have a competitive advantage, or don't compete".
In this module you'll
Discover your own unique competitive advantage so you can always give prospective customers a reason to choose you and your business instead of someone else.
Learn how to use your competitive advantage so that you, your products and your services are more desirable to prospective customers than anything your competitors can offer.
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Lunch
1:30am - 2:30pm
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Identify Your Target Markets
2:30am - 3:30pm
Learn the essential things you must know about your target market and how to use that information to best advantage.
How to identify and clarify your target markets
How to shape a value proposition for your market
Ways to gather essential information about your target markets.
Make Your Products and Services Irresistible
3:45pm - 4:45pm
How to make your offers more compelling on a regular basis and how to measure the effectives of those offers.
How to use the AIDA formula to make your copy produce more inquiries and more sales.
How to write effective ad copy, headlines and offers.
Implement Your Marketing Plan
4:45pm - 5:00pm
We'll spend the final minutes of this day putting the final touches on the following parts of your marketing plan :
Your marketing mind set
Your target market
Your competitive advantage
Your offers
Your marketing plan |
Day 2 - Generating Customers
9:30am - 10:00am - Check in
Marketing Your Business
17 Front-End Lead Generation Methods
10:00am - 11:00am
This day covers the most effective methods for consistently generating new customers and leads, and how to apply each method to create a flood of inquiries for your products and services.
Your Unique Sales Proposition
Your USP is the reason prospective customers should choose you instead of someone else. It's vital you know what it is and how to express it in a way that compels others to want to choose you, instead of your competition.
 Create your USP (Unique Sales/Service Proposition).
How to design a strategy statement and improve your over all value proposition.
Referrals and networking
Two of the best referral strategies used in business today and how to do them.
Language for getting referrals and to use when networking to get qualified leads.
More Ways To market Your Business
11:15am - 12:15am
Revenue Increasing Sales Techniques
How to do up-sells
How to cross sell your products and services
How to bundle your value packages
Create your point of sale promotions
More Ways To market Your Business
12:30am - 1:30pm
Branding Basics
The basics of branding are covered including a simple way to
Construct a brand
Roll out your brand into multiple customer contact areas
Continuity Programs
How to create and implement effective continuity programs that will increase repeat business and back-end sales.
Using customer service by design systems and formal referral methods.
How to set up a low cost - high return online continuity program.
Advertising, yellow pages and misc. marketing methods
A variety of advertising methods and principles will be covered along with an exercise for helping you choose the best advertising opportunities for your business.
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Lunch
1:30pm - 2:30pm
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More Ways To market Your Business
2:30pm - 3:30pm
Joint Ventures
How to identify the ideal joint venture prospects for your business, initiate a win-win agreement and close joint venture venture - including the specific language to use at every step of the process.
Host Beneficiary Relationships
How to create this amazingly effective variation of a joint venture including what language to use, how to qualify potential candidates and how to maximize the effectiveness of this technique.
3:45pm - 4:45pm
Online Marketing Techniques
A complete module on internet marketing is part of this seminar.
Learn about email opt-ins, sales page style web site design, organic search engine optimization basics, how to hire an effective online marketing company, email campaigns, web page copy writing, conversion architecture, basic landing page construction, pay per click campaigns, and using analytics effectively.
Testing
How to test your marketing efforts on a regular basis.
Simple a/b split testing
How to do A/B testing both online and in direct mail
How to do a simplified Beta test
Finish Your Marketing Plan
4:45pm - 5:00pm
In the final part of this training, you'll put the finishing touches on your marketing plan, so you know exactly what to do in the weeks and months after this seminar is over.
You'll know exactly what to do to create a steady stream of new customers for your business. |
A complete marketing plan workbook is included so you can fill it in as we progress through the training.
"Alexander has been a huge help in getting me started the right way.HIs techniques have already got me significant bookings that have far exceeded my goals.
His attention to detail in all aspects:from intricate speech writing to advanced marketing, these are exactly the insights for which I was looking..With so much more to learn, I know I'm in the right place."
Steve Sax
Pro Baseball Player, Motivational Speaker
www.SteveSaxSpeaks.com |
Your Trainer
Your instructor is Alexander Van Buren or one of our hand picked trainers at DenverSeminars.com.
When, Where and How Much
When
October 23 and 24, 2010
10:00 am to 5:00 pm each day.
Where
Denver , Colorado
Hotel
The Holiday Inn Denver
East - Stapleton 3333 Quebec St., Denver, CO 80207
Room Rates
$69 -$99
Reservations
To make your reservations call: 303-321-3500 or 888-465-4329
Check out the hotel online at: www.HolidayInn.com/denver-co
Shuttle From The Airport
Direct shuttle services from the airport is available for your convenience - 15 minutes from the airport.
Shuttle Service from the airport
The Holiday Inn Shuttle runs ever hour at 5 minutes after the hour and 35 minutes after the hour.
Your Flight
Fly into Denver International Airport
How Much
Your total tuition for both days is just $1295
$795 with an active discount code or if you register at The Marketing Turning Point Workshop in Denver. You save $500.
To Enroll
To enroll by phone, call 720-328-4626
To enroll online
Pay Pal is a payment choice via our shopping cart. Simply click on the Add To Cart Buton and click through until the Pay Pal option.
Questions?
Call Jon at 720-328-4626 |
