The 4 P's of marketing are
a. Product
b. Price
c. Place
d. Promotion
At the place where these 4 intersect - you'll find the sweet spot of your target market.
E. Jerome Mcarthy is credited with selecting these four categories which were part of a larger set of criteria often referred to as 'The Marketing Mix'.
While the 4 P's of marketing are important, many modern business owners and entrepreneurs have come to realize that they're not enough because they don't ensure the success of any product or service launch.
The 4 A's of marketing are used by most top marketing experts in the world today, sometimes consciously and at other times without deliberate effort.
The 4 A's of Marketing
Learn why the 4 A's of marketing are so much more effective than the 4 P's by clicking on the 4 A"s of marketing.
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